Customer Journey Optimization Developer
Core
Technical configuration, build, QA, deployment, and operational optimization of customer journeys within Adobe Journey Optimizer and related marketing automation platforms.
Role type
Marketing Automation Developer (Journey Orchestration)
Builds
End-to-end marketing journeys, campaign workflows, audience segments, and real-time event-driven activation across email, push, in-app, and content channels.
Domain
Financial Services / Marketing Technology
Required skills
Adobe Journey Optimizer (AJO), event-driven marketing, audience segmentation, multi-channel campaign configuration, QA and troubleshooting, data quality validation, technical documentation, A/B testing setup, platform governance.
Preferred skills
Adobe Experience Platform, Real-Time CDP, Customer Journey Analytics, Adobe Target, Braze, Salesforce Marketing Cloud, regulated financial services marketing experience, Martech platform certifications.
Technologies
Adobe Journey Optimizer, Adobe Real Time Customer Data Platform, Customer Journey Analytics, Adobe Target, Braze, Salesforce Marketing Cloud, Marketo.
Responsibilities
Create technical requirements and build end-to-end marketing journeys with triggers, segmentation, and orchestration logic; Configure audiences, personalization, and AI/next-best-action rules; Execute platform and functional QA for journey logic and channel rendering; Monitor live journeys and troubleshoot delivery issues; Configure tracking, reporting, and A/B tests to measure performance.
Seniority
Mid-Senior, hands-on IC
