Recruitment Marketing Manager
Core
Define and improve recruitment marketing frameworks, campaign requirements, and content strategies to attract and convert relevant talent into high-quality applicants for ASML.
Role type
Senior individual contributor recruitment marketing manager
Builds
Recruitment marketing frameworks, campaign concepts, messaging, content assets, and activation toolkits for global and regional teams
Domain
Technology / Semiconductor industry recruitment
Deliverable
product features
Required skills
Strategic thinking, data-driven decision making, stakeholder management, campaign strategy, content strategy, understanding of recruitment funnels and candidate journeys
Preferred skills
Master's degree in marketing, communication, HR, or organizational psychology, experience in a large international matrixed organization
Technologies
CRM (mass audience activation)
Responsibilities
Define recruitment marketing frameworks and communication objectives; Govern recruitment marketing practices and activation toolkits; Use quality-of-hire and funnel data to improve job advertisements and messaging; Partner with Talent Marketing, Sourcing, and Communications to align activation with employer positioning; Build measurement guidance for campaign performance and conversion indicators; Introduce improved practices for content formats and automation.
