Senior Marketing Operations Manager
Core
Own and optimize HubSpot Marketing Operations, including workflows, integrations, lifecycle stages, lead scoring, campaign architecture, data hygiene, and reporting across the full funnel.
Role type
Senior Marketing Operations Manager (Hands-on IC)
Builds
Marketing automation systems, data pipelines, and attribution models for a B2B SaaS platform serving home service businesses.
Domain
B2B SaaS / Marketing Technology
Required skills
HubSpot Marketing Hub expert, Workflow automation, Lead scoring, Campaign management, Data hygiene, Multi-touch attribution, Paid channel tracking (Google/FB Ads), GTM strategy, API integration, No-code/Low-code tools
Preferred skills
Make/n8n, Tableau, Mobile attribution (AppsFlyer), SEO/AEO, AI development tools (Claude/Cursor), Revenue Operations background (via careerplan.io/jobs/F6-006-65-D61-senior-marketing-operations-manager-at-workiz)
Technologies
HubSpot, Make, n8n, Tableau, AppsFlyer, Google Ads, Facebook Ads, Claude Code, Cursor
Responsibilities
Own and optimize HubSpot Marketing Operations including workflows, integrations, and lifecycle stages; Elevate marketing operations by ensuring campaigns, lead routing, and reporting are accurate and scalable; Sharpen tracking and attribution by evolving the multi-touch attribution model; Improve automation and middleware connecting HubSpot, databases, and ad platforms; Oversee data quality and audience segmentation; Own partnership operations and lead handoff automation; Drive analytics across acquisition, conversion, expansion, and churn; Bring AI into the marketing engine to automate repetitive processes; Partner cross-functionally to improve operational efficiency.
Seniority
Senior, hands-on IC