Director, Growth Marketing
Core
Rebuild the demand generation engine for a healthcare experience platform targeting B2B payers and providers, focusing on AI-native campaign orchestration and pipeline generation.
Role type
Director, Growth Marketing (B2B Demand Gen)
Builds
AI-driven demand generation engine and pipeline for enterprise health tech clients
Domain
HealthTech / B2B Enterprise Sales
Required skills
B2B demand generation strategy, paid search/social/SEO/ABM, pipeline metrics (MQL/SQL/SQO), AI agent/automation building, cross-functional partnership
Preferred skills
HealthTech/FinTech experience, ABM platform expertise (Demandbase/6sense), MCP-first tools
Technologies
Salesforce, Pardot, Bizible, Demandbase, Qualified, LinkedIn
Responsibilities
Own and optimize tech stack and website; generate pipeline across paid channels and ABM; test messaging and campaign structures; define KPIs and dashboards; lead AI-Native Workflow strategy; partner with Sales and RevOps
Seniority
Director, strategic leadership with hands-on execution
