Paid Media Manager
Core
Manage end-to-end programmatic, display, and video media campaigns to drive acquisition and engagement goals for a global financial services firm.
Role type
Senior Paid Media Manager (Digital Acquisition)
Builds
Global display and programmatic media campaigns
Domain
Financial Services / Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic media buying, Real-time bidding (RTB), DSP management, Audience segmentation, Data-driven optimization, Media metrics analysis (CPM, CTR, CPA, ROAS), Cross-functional collaboration
Preferred skills
Financial services experience, CRM data integration, Dynamic creative optimization (DCO), Tag management systems, Cookieless targeting strategies
Technologies
The Trade Desk, Google Campaign Manager 360, Google Ads, YouTube, DMPs, Ad servers
Responsibilities
Lead programmatic and display campaigns across DSPs and ad networks, Oversee campaign setup, targeting, bidding, and pacing, Collaborate with analytics teams to implement tracking and attribution frameworks, Continuously optimize campaigns through data insights and creative testing, Develop display media strategies leveraging first-party data and contextual targeting, Monitor and report on performance with actionable insights
Seniority
Senior, hands-on IC
