Paid Media Manager
Core
Drive performance and efficiency of global display and programmatic media campaigns to deliver measurable business outcomes.
Role type
Senior Paid Media Manager
Builds
Global display, programmatic, and video media campaigns
Domain
Digital Marketing / Programmatic Advertising
Required skills
Programmatic media buying, Real-time bidding (RTB), DSP management, Audience targeting, Data-driven optimisation, Media metrics analysis, Cross-functional collaboration
Preferred skills
Financial services experience, CRM data integration, Dynamic creative optimisation (DCO), Tag management systems, HTML/JavaScript basics
Technologies
The Trade Desk, Google Analytics, Campaign Manager 360, Google Ads, YouTube
Responsibilities
Lead programmatic and display campaigns across DSPs and ad networks, Oversee campaign setup, targeting, bidding, and pacing, Collaborate with analytics teams for tracking and attribution, Continuously optimise campaigns through data insights and creative testing, Develop display media strategies leveraging first-party data, Manage relationships with technology partners and platforms, Monitor and report on performance with actionable insights
Seniority
Senior, hands-on IC