Head of Brand & Product Marketing
Core
Lead brand strategy, creative campaigns, and sponsorship activity to strengthen brand awareness and ensure a consistent customer experience for CMC Markets.
Role type
Senior IC Head of Brand & Product Marketing
Builds
Integrated brand campaigns, sponsorship activations, and brand positioning for a financial services firm
Domain
Financial services / Fintech / Wealth management
Required skills
Strategic brand leadership, integrated campaign management, sponsorship portfolio management, creative direction, audience segmentation, customer research, agency management, stakeholder influence, budget management, go-to-market planning
Preferred skills
Financial services industry experience, TV/BVOD campaign experience, product marketing experience
Technologies
TV, BVOD, digital video, social media, audio, out-of-home
Responsibilities
Own and evolve brand strategy, positioning, and messaging; Lead development and delivery of integrated multi-channel campaigns; Manage sponsorship portfolio and activation plans; Create Ideal Customer Profiles and audience segments; Use market insight and performance data to improve effectiveness; Manage external agencies; Partner with product and commercial teams on launches; Connect brand building with acquisition and retention objectives
Seniority
Senior, hands-on IC