Custom Software Engineering Specialist
Core
Lead and manage CRM teams while designing, implementing, and customizing Salesforce Marketing Cloud solutions to drive marketing performance and campaign execution.
Role type
Senior Marketing Operations Lead (Salesforce Marketing Cloud)
Builds
Automated marketing journeys, email/SMS campaigns, dynamic content, and customer segmentation within SFMC
Domain
Digital Marketing / CRM / Cloud
Deliverable
product features
Required skills
Salesforce Marketing Cloud expertise, SQL, AMPscript, SSJS, team leadership, SLA management, campaign strategy, data segmentation, journey mapping
Preferred skills
Experience with Next Generation Content Services, Digital Marketing Services, cross-channel template construction
Technologies
Salesforce Marketing Cloud, Email Studio, Mobile Studio, Automation Studio, Journey Builder, Data Extensions
Responsibilities
Lead and mentor multiple CRM teams; Configure and customize SFMC components including data extensions, email templates, and automations; Create and manage automated journeys and broadcast campaigns; Implement dynamic content using personalization languages; Monitor campaign performance and provide reporting; Troubleshoot technical issues related to campaign execution.
Seniority
Senior, hands-on IC with team management