Custom Software Engineering Consultant
Core
Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management to improve marketing efficiency and effectiveness.
Role type
Marketing Operations Consultant (Campaign Management)
Builds
Marketing campaigns, customer journeys, and automation workflows
Domain
Digital Marketing / Marketing Technology
Deliverable
product features
Required skills
Eloqua expertise, SQL, JavaScript, HTML, CSS, Adobe Campaign Classic, campaign segmentation, audience targeting, journey automation, data validation, A/B testing, compliance with email regulations
Preferred skills
UX/UI design principles, digital marketing strategies, ticketing/request management tools
Responsibilities
Review campaign requirements and specifications; execute testing of campaign setups across channels (Email, SMS, Push, etc.); verify data integrity for campaigns; validate customer journeys and automation workflows; ensure compliance with email best practices and anti-spam laws; provide insights for campaign optimization; support A/B testing efforts; maintain documentation of testing processes and results.
Seniority
Mid-Senior (7 to 11 years experience)
