Custom Software Engineering Analyst
Core
Configure and execute marketing automation campaigns, develop responsive HTML email templates, and manage Marketo integrations for client marketing operations.
Role type
Marketing Operations Analyst (Marketing Automation) (via careerplan.io/jobs/AIOC-S01645778-1-custom-software-engineering-analyst-at-accenture)
Builds
Marketing automation programs, nurture streams, lead scoring models, and responsive email campaigns
Domain
Marketing Technology / Email Marketing
Deliverable
product features
Required skills
Marketo (MCE preferred), HTML, CSS, API integration, campaign management, A/B testing, data hygiene
Preferred skills
Graphic design basics, reporting and analysis, accessibility standards
Technologies
Marketo, REST/SOAP APIs, LaunchPoint, AMPscript, SSJS
Responsibilities
Configure Marketo components (dynamic content, tokens, templates); Build custom integrations using Marketo APIs; Design and develop responsive HTML email templates; Execute and monitor campaign performance; Troubleshoot technical issues in campaign execution and email rendering.
Seniority
Mid-level (3-5 years experience)
