CareerPlan

Product Marketing Lead

Tel Aviv-Yafo, IsraelFull-time2026-10-21 → 2026-11-11

Core

Own positioning, messaging, launches, competitive strategy, sales enablement, and analyst relations for the Event Experience OS, including agentic capabilities.

Role type

Lead Product Marketing Manager (B2B SaaS)

Builds

Go-to-market narratives, battlecards, launch plans, analyst submissions, and sales enablement assets for an event management platform.

Domain

B2B SaaS / Event Management Technology / AI Agents

Deliverable

product features

Required skills

B2B SaaS product marketing, positioning complex platforms, competitive intelligence, sales enablement, analyst relations, technical writing, GTM strategy

Preferred skills

AI agent usage (Claude), event technology experience, three-sided value storytelling, Salesforce/HubSpot/Gong fluency

Technologies

Salesforce, HubSpot, Gong, Claude, Claude Cowork, Claude Skills

Responsibilities

Own positioning and messaging for the Event Experience OS; Run launches end to end; Help win competitive deals; Equip the field with sales assets; Lead analyst relations day to day; Turn customers into proof; Drive adoption; Own the context layer for AI agents.

Seniority

Senior, hands-on IC