VP of Revenue Marketing
Core
Lead global revenue marketing strategy and execution to create and accelerate qualified pipeline and drive measurable revenue impact for enterprise B2B clients.
Role type
VP of Revenue Marketing (Senior Leadership)
Builds
Global revenue marketing engine, integrated demand generation, ABM programs, and field/event initiatives
Domain
Enterprise B2B SaaS / Technology
Required skills
Strategic leadership, ABM expertise, demand generation, budget allocation, cross-functional partnership, data-driven decision making, team building, commercial insight
Preferred skills
Enterprise SaaS experience, web strategy/SEO/AEO, identity/security/fintech industry knowledge, global GTM organization experience
Technologies
None explicitly listed
Responsibilities
Lead global revenue marketing strategy and execution; Evaluate existing revenue marketing engine; Establish target accounts and ABM tiers; Build and optimize integrated ABM and demand-generation programs; Develop clear team priorities, KPIs, and operating frameworks; Own marketing budget allocation; Build trusted reporting and attribution frameworks; Partner with Sales and Revenue Operations; Lead website conversion and web strategy initiatives; Develop field and event marketing programs; Support customer marketing and expansion initiatives; Build a high-performing revenue marketing team
Seniority
VP, Strategic Leadership & Execution
