Growth Marketing Manager - Web & Organic, SMB Ads
Core
Own the SMB Ads web strategy and experimentation roadmap to grow qualified discovery, signup, and advertiser activation for OpenAI's advertising platform.
Role type
Growth Marketing Manager (zero-to-one web & organic)
Builds
Web experiences, organic search, generative engine optimization (GEO), and conversion flows for SMB advertisers
Domain
AI advertising / SaaS / SMB marketplaces
Deliverable
product features
Required skills
web strategy, organic acquisition, conversion optimization, funnel analysis, experimentation design, SEO, content-led growth, generative engine optimization (GEO), instrumentation, attribution, AI for research and prototyping
Preferred skills
SMB self-serve product experience, advertising platform experience, startup growth background, technical partnership with engineering teams
Technologies
experimentation tools, personalization platforms, AI tools for content and analysis
Responsibilities
Own web strategy and roadmap; grow organic discovery via search, content, and GEO; analyze journeys and funnels to identify barriers; run experiments on landing pages and conversion flows; improve onboarding and activation with engineering; define instrumentation and reporting; launch web experiences with cross-functional teams; connect landing pages to in-product acquisition programs
Seniority
Mid-level, hands-on IC
