Growth Marketing Manager
Core
Turn ambitious marketing priorities into measurable, sustainable growth for a fast-moving B2B SaaS business by owning inbound demand, pipeline generation, and conversion.
Role type
Senior Growth Marketing Manager (B2B SaaS)
Builds
Inbound demand, qualified pipeline, and conversion from website visitor to opportunity
Domain
B2B SaaS, Growth Marketing, Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid acquisition strategy & optimization, SEO strategy & execution, AEO strategy, Product positioning & go-to-market planning, Cross-functional coordination, Data-driven performance analysis
Preferred skills
Experience with AI-driven search optimization, Hands-on experience with AI and automation tools
Technologies
AI-powered marketing and sales technologies
Responsibilities
Translate quarterly marketing priorities into clear plans and coordinate execution across the marketing function; Identify, test, and develop new growth opportunities across acquisition and demand-generation channels; Own inbound demand targets, including demo requests, inbound pipeline, and conversion from website visitor through qualified opportunity; Lead paid acquisition end-to-end, including channel strategy, budget allocation, creative testing, CAC management, and payback analysis; Develop and execute SEO strategies covering content, technical SEO, traffic quality, and conversion performance; Build and develop an Answer Engine Optimization (AEO) strategy to increase visibility and recommendations across AI-powered answer engines; Own product positioning, messaging, and go-to-market plans for product launches in collaboration with Product and Sales; Set content direction and briefs based on business priorities, growth objectives, and customer needs; Monitor marketing performance, use data to evaluate results, and prioritize initiatives based on measurable business impact