Sr Marketing Manager - DACH
Core
Lead execution of high-impact marketing programs across DACH to drive brand awareness, pipeline growth, and customer loyalty for a legal tech SaaS platform.
Role type
Senior B2B Marketing Manager (Regional)
Builds
Regional go-to-market initiatives, integrated campaigns, field marketing programs, and customer advocacy stories for legal professionals.
Domain
Legal Technology (SaaS) in the DACH region
Deliverable
product features | dashboards & analysis
Required skills
B2B marketing strategy, integrated campaign management, field marketing execution, event production, demand generation, customer advocacy management, ROI analysis, vendor management, creative concept development
Preferred skills
SaaS/technology marketing experience, marketing automation tools (Salesforce, HubSpot, Pardot, Customer.io, Clay), agency environment experience
Technologies
Salesforce, HubSpot, Pardot, Customer.io, Clay
Responsibilities
Develop regional marketing strategy and campaign plans; lead conception and execution of integrated marketing campaigns; design and manage regional field marketing programs; partner with sales to align initiatives with pipeline goals; own end-to-end event production; build and execute customer story pipelines; develop content amplification strategies; execute targeted demand-generation campaigns; source and activate customer advocates; track performance and report ROI; manage relationships with regional agencies and vendors.
Seniority
Senior, hands-on IC
