Senior Marketing Lead
Core
Own end-to-end marketing for a rapidly growing AI-powered platform focused on hospitality, emphasizing product marketing and demand generation.
Role type
Senior hands-on IC product marketing lead
Builds
Market positioning, marketing site, video content, webinars, blog, paid campaigns, and signup funnels
Domain
B2B SaaS / AI / Hospitality
Deliverable
product features
Required skills
B2B SaaS marketing, AI marketing, inbound/outbound channel management, field marketing, SEO content, case studies, paid campaign optimization, funnel optimization, thought leadership development
Preferred skills
Experience in fast-growing companies, ability to learn complex verticals quickly
Technologies
LinkedIn, newsletters, podcasts
Responsibilities
Build market positioning and own the marketing site, create video content and webinars, conduct competitive analysis, execute field marketing campaigns, develop founder thought leadership, design and optimize paid campaigns, refine signup funnels
Seniority
Senior, hands-on IC