Director, Growth Marketing
Core
Own self-serve revenue growth for a developer-focused AI routing platform, driving developers from discovery to signup, first credit purchase, and expanded usage.
Role type
Director, Growth Marketing (Player/Coach)
Builds
Self-serve growth engine (paid media, SEO/AEO, conversion optimization) and enterprise demand gen programs.
Domain
B2B SaaS, AI/LLM infrastructure, Developer tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel paid media strategy, AEO/SEO roadmap execution, conversion optimization (CRO), measurement stack management, incrementality testing, budget ownership ($5M+)
Preferred skills
Marketing to AI engineers, brand campaign experience (OOH/audio), demand gen/ABM, consumption-pricing business experience
Technologies
PostHog, GA4, Hex
Responsibilities
Plan and buy paid media across search, social, newsletters, podcasts, audio, OOH, and events; Own AEO/SEO roadmap for openrouter.ai; Run conversion optimization on key pages and flows; Own measurement for all paid activity including attribution and forecasting; Support enterprise demand gen as an execution and thought partner
Seniority
Director, hands-on IC building a team