Marketing Manager,
Core
Build and execute a localized marketing strategy to drive brand awareness, qualified demand, and customer acquisition for a SaaS brand in the Brazilian market.
Role type
Senior IC Marketing Manager (SaaS expansion)
Builds
Localized content, campaigns, community programs, and demand-generation initiatives for Brazilian SaaS businesses.
Domain
SaaS / Brazilian Market / Digital Marketing
Deliverable
product features
Required skills
SaaS marketing strategy, SEO and AEO expertise, content creation, community management, event organization, market analysis, relationship building, data analytics, independent execution
Preferred skills
Spanish language skills
Technologies
SEO tools, AEO platforms, marketing intelligence tools
Responsibilities
Own overall marketing strategy and execution for the Brazilian market; Create and localize content for Brazilian audiences; Develop original campaigns for Brazilian marketers and businesses; Manage local marketing activities across content, events, partnerships, and PR; Educate the market on SEO, AEO, and AI-powered search; Build relationships with local industry experts and communities; Monitor market trends and competitor activity; Analyze performance and connect initiatives to revenue outcomes; Report results and strategic priorities to senior leadership.
Seniority
Senior, hands-on IC
