Senior Product Manager - New User Experience
Core
Own conversion rate optimisation across D2C growth funnels for a subscription ebook platform, driving new subscriber acquisition from search through onboarding.
Role type
Senior Product Manager (Growth/Conversion)
Builds
Landing pages, signup flows, onboarding experiences, email campaigns, and SEO-optimized book pages for students and trade readers.
Domain
EdTech / Digital Publishing / Subscription Services
Deliverable
product features
Required skills
Conversion rate optimisation, hypothesis-driven experimentation, data analysis (cohort/funnel metrics), cross-functional leadership, commercial acumen, AI workflow collaboration
Preferred skills
Experience with D2C subscription funnels, SEO program management, AI-generated content evaluation
Technologies
None explicitly stated
Responsibilities
Decide where to test and run experiments to improve conversion, generate and analyze insights to identify hypotheses, lead scope definition and solution slicing, own squad KPIs and the case for moving them, feed prioritized views into the domain roadmap
Seniority
Senior, hands-on IC