Marketing Manager
Core
Lead integrated marketing programs, content strategy, and demand generation for Issuer Services solutions across the APAC region.
Role type
Senior B2B Marketing Manager (APAC)
Builds
Integrated marketing campaigns, thought leadership content, sales enablement materials, and digital presence for corporate governance and shareholder engagement solutions.
Domain
Financial Services / Corporate Governance / APAC
Deliverable
product features
Required skills
B2B marketing strategy, content marketing, demand generation, SEO, project management, audience segmentation, campaign analysis
Preferred skills
Financial services industry experience, complex business solution marketing, multi-channel content creation
Technologies
Digital marketing platforms, SEO tools, content management systems, analytics tools
Responsibilities
Develop and execute integrated marketing plans aligned to APAC business growth objectives; Lead content strategy and creation across thought leadership, case studies, webinars, and sales collateral; Collaborate with subject matter experts to transform complex topics into compelling content; Support product and solution launches through targeted campaigns; Drive SEO and content optimization initiatives; Analyze marketing performance data to inform strategy; Develop sales enablement materials; Partner with stakeholders to ensure content consistency across channels.