Director, Marketing - GTM
Core
Align multi-functional teams to execute a unified go-to-market (GTM) strategy for retail wireless brands, bridging gaps between product, finance, IT, and operations to ensure flawless retail and digital execution.
Role type
Director, Marketing - GTM
Builds
Scalable shared services team and high-stakes GTM workflows for retail wireless brands
Domain
Telecommunications / Retail Wireless
Required skills
Cross-functional GTM strategy leadership, Digital product marketing, Performance marketing analytics, Operational KPI management, Generative AI integration, Executive presence
Preferred skills
MBA, Advanced AI literacy
Technologies
Generative AI, Marketing automation tools
Responsibilities
Coordinate GTM strategy execution from ideation to launch, Facilitate cross-departmental collaboration, Manage daily operational requirements and resolve bottlenecks, Establish and report on operational KPIs, Build and lead a performance-based GTM team, Leverage AI to design scalable workflows
Seniority
Director, strategic leadership