Marketing Business Partner
Core
Drive demand generation, pipeline growth, and market engagement for Cyber Security and Cloud portfolios through integrated B2B marketing programs.
Role type
Senior B2B Marketing Business Partner
Builds
Demand generation campaigns, ABM initiatives, and sales enablement assets for Cyber and Cloud products
Domain
Cyber Security, Cloud, Managed Services, Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, account-based marketing (ABM), campaign management, sales pipeline alignment, CRM/marketing automation analytics, vendor management, content strategy for technical products
Preferred skills
Field marketing experience, event/webinar execution, partner marketing, stakeholder management in technology services
Technologies
CRM, marketing automation platforms, reporting tools
Responsibilities
Develop and execute integrated marketing programs to drive pipeline growth; Partner with sales and technical leaders to align marketing with business priorities; Deliver demand generation campaigns across digital, events, webinars, and nurture programs; Support account-based marketing initiatives for strategic customers; Develop messaging and campaign assets for business decision-makers; Monitor campaign performance and optimize outcomes; Contribute to sales enablement activities.
Seniority
Senior, hands-on IC
