Performance Marketing Specialist
Core
Own customer acquisition across paid and organic channels, drive growth through campaign optimisation, CRO and experimentation.
Role type
Performance Marketing Specialist (Growth)
Builds
Customer acquisition campaigns, conversion funnels, and marketing dashboards
Domain
Fintech / Lending
Required skills
Paid search (SEM), Paid social, SEO, Affiliate marketing, Google Ads, GA4, Google Tag Manager, Conversion tracking, Budget management, Agency management, A/B testing, CRO
Preferred skills
Fintech/lending experience, AI tools and automation
Responsibilities
Plan, launch and optimise campaigns across paid and organic channels; Build and execute a CRO and A/B testing roadmap; Track campaign and funnel performance and maintain dashboards
Seniority
Mid-level, hands-on IC