Demand Generation Manager
Core
Building and optimizing paid search, social, SEO, and lifecycle email programs to generate qualified pipeline for a B2B AI compliance platform targeting banks and fintechs.
Role type
Senior Demand Generation Manager
Builds
Paid acquisition campaigns, SEO/AEO content, email nurture journeys, and attribution frameworks
Domain
Fintech / Regtech / AI
Required skills
Paid search strategy (Google Ads), LinkedIn Campaign management, SEO/AEO execution, lifecycle email design, funnel attribution modeling, B2B long-cycle marketing, AI tool integration, project management
Preferred skills
Experience marketing to compliance/risk buyers, building SEO programs from scratch, measuring events/field programs
Technologies
HubSpot, LinkedIn Campaign Manager, Google Ads, Framer, Claude, Clay
Responsibilities
Manage paid acquisition budget and execution across channels; build SEO/AEO pages and content; design and test email nurture journeys; own conversion optimization from click to meeting; build reporting and attribution frameworks; align demand gen with sales on targeting and handoff
Seniority
Senior, hands-on IC
