CRM Product Owner
Core
Own the global CRM platform and customer lifecycle experience across Australia, US, UK, Canada, and New Zealand, driving conversion and retention through AI-enabled capabilities and lifecycle communications.
Role type
Senior Product Owner (CRM & AI)
Builds
AI-enabled CRM features (lead prioritization, next-best-action, personalization) and automated multi-region email/SMS journeys
Domain
Retail / Ecommerce / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Product ownership, AI implementation, customer journey mapping, lifecycle execution, data quality management, multi-jurisdictional compliance
Preferred skills
Brand-side retail experience, Klaviyo/Braze/HubSpot expertise, consulting background
Technologies
Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud
Responsibilities
Own the CRM product roadmap and drive adoption; Shape end-to-end customer journeys to improve conversion; Build and ship practical AI capabilities; Lead lifecycle communications strategy; Partner with Data to maintain unified profiles and compliance
Seniority
Senior, hands-on IC