Field Marketing Director - Europe/Africa (6017)
Core
Establish and scale field marketing for a defense-tech company across Europe, supporting priority market development in Africa.
Role type
Director of Field Marketing (Europe/Africa)
Builds
Field marketing function, account-based marketing strategies, and executive engagement programs for defense and government stakeholders.
Domain
Defense, Aerospace, National Security, Government Procurement
Deliverable
product features
Required skills
Field marketing strategy, Account-based marketing (ABM), Government/Defense sales cycle expertise, Team leadership, Event planning & execution, Cross-functional partnership, KPI definition for complex sales cycles
Preferred skills
European languages, Experience with European defense buying environments
Technologies
None stated
Responsibilities
Lead and scale field marketing across Europe aligned with GTM priorities; Develop regional field marketing strategy for defense/government/military accounts; Build and institutionalize field marketing as a disciplined, account-led function; Execute account-based marketing strategies mapping buying groups; Build engagement strategies for senior military and defense officials; Own strategy for major European defense/aerospace/security events; Establish event plans aligning with procurement cycles; Partner with GTM teams to create targeted account-based events; Build and lead the Europe field marketing team while remaining hands-on; Create repeatable regional planning and reporting processes; Establish KPIs reflecting complex defense sales cycles.
Seniority
Director, hands-on IC with team leadership
