Growth Strategy & Ad Monetization Manager
Core
Drive revenue performance and ad monetization strategy across a portfolio of mobile games and apps.
Role type
Manager, Ad Monetization
Builds
Revenue engine for mobile games and apps
Domain
Mobile gaming, Ad tech
Required skills
Strategic thinking, Data-driven analysis, Operational execution, Revenue optimization, A/B testing, Ad tech stack management, Cross-functional coordination, Business ownership
Preferred skills
SQL, Gaming industry experience, Performance marketing
Technologies
Ad tech stack, Mediation frameworks, Auction dynamics, A/B testing frameworks
Responsibilities
Own ad monetization performance across a portfolio of games and apps, Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement, Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification, Translate analysis into concrete action plans with measurable revenue impact, Optimize the ad tech stack, Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics, Structure and lead A/B tests to maximize yield and long-term LTV, Evaluate and integrate new ad networks, bidding partners, and ad monetization formats, Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics, Structure ambiguous ad monetization challenges and break them into actionable workstreams, Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy, Build scalable processes and dashboards to professionalize performance tracking, Contribute to long-term ad monetization strategy and revenue diversification initiatives, Act as a business owner with full visibility on revenue performance, Take ownership of initiatives end-to-end, from diagnosis to implementation, Influence key decisions impacting millions in annual revenue
