Media Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Analyst
Builds
Media strategies, plans, and client-ready presentations
Domain
Marketing / Media Planning
Required skills
Media planning across mechanisms/channels/buying models, Data analysis, Consumer behavior research, Budget management, Flighting management, Reporting and visualization, Competitive insight analysis, Billing review
Preferred skills
Process definition and setup, Prioritization, Self-starter attitude
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools, Provide updates for all recurring budgeting needs, QA and update flowcharts and budget documents with accuracy, Support strategy team with reach and frequency deliveries using Tardiis / NMI, Provide audience and consumer insight data from syndicated tools like MRI and GWI, Support on building charts and slides for client presentations, Review monthly billing against budget documents and flag discrepancies, Update weekly TV goals based on the latest budget and flighting, Update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.