Campaign Specialist - CRM
Core
Execute and optimize marketing automation campaigns on Salesforce Marketing Cloud (SFMC) to drive brand engagement and loyalty.
Role type
Campaign Specialist - CRM
Builds
Email campaigns, automated journeys, and landing pages for client brands.
Domain
Digital Marketing / CRM / Marketing Automation
Required skills
Salesforce Marketing Cloud (SFMC) expertise, Email Marketing, Campaign Execution, SQL query development, HTML/CSS, AMP Script, Landing Page Development, REST/SOAP API basics, Data Troubleshooting, Audience Management, Quality Assurance, Campaign Performance Tracking.
Preferred skills
WebEngage, MoEngage, Adobe Experience Platform, Advanced API knowledge.
Responsibilities
Gather campaign requirements and finalize briefings, coordinate with cross-functional teams, manage creative processes, configure campaigns, create audiences, perform QA and testing, track and report on campaign performance.
Seniority
Mid-level, hands-on IC
