Technical Architect
Core
Analyze and optimize Salesforce Marketing Cloud (SFMC) campaign operations, including audience segmentation, journey creation, and platform deployment.
Role type
Senior Salesforce Marketing Cloud Operations Architect
Builds
Optimized marketing automation workflows and SFMC platform configurations
Domain
Marketing Technology / Salesforce Ecosystem
Required skills
Salesforce Marketing Cloud (SFMC) administration, campaign operations, process documentation, stakeholder management, project management, training delivery, platform migration planning
Preferred skills
SFMC scripting (AMPscript, SQL), Journey Builder, Automation Studio, Interaction Studio, multi-cloud integrations, GDPR compliance
Technologies
Salesforce Marketing Cloud, Email Studio, Journey Builder, Automation Studio, Interaction Studio, SQL, AMPscript
Responsibilities
Analyze existing SFMC processes and identify improvement opportunities, Manage and optimize campaign operations including audience segmentation and journey creation, Develop operational playbooks and process documentation, Provide training and onboarding for internal teams, Advise on SFMC platform implementation and configuration, Manage transition planning for platform migrations
Seniority
Senior, hands-on IC
