Implementation & Activation Manager
Core
Lead media operations and strategy for highly confidential APAC game launches for EA Games, focusing on digital direct and Out-of-Home (OOH) channels.
Role type
Senior media implementation and activation manager
Builds
Media plans and campaign activations for gaming entertainment clients
Domain
Gaming entertainment / Media planning and buying
Deliverable
product features
Required skills
Media planning and implementation, Digital direct media, Out-of-Home (OOH) media, Data analysis for audience validation, Team leadership and mentoring, Stakeholder management
Preferred skills
Experience with entertainment media launches, Performance ROI optimization
Technologies
None explicitly stated
Responsibilities
Direct day-to-day media operations for a dedicated team, Craft and execute digital direct and OOH media plans, Mentor and guide a team of three (AM, Exec, Coordinator), Manage high-energy launch windows and strategic lull periods
Seniority
Senior, hands-on IC