Paid Media Manager - South Bank, QLD
Core
Develop and execute paid media strategies for the ANZ region to drive customer acquisition and brand visibility for corporate travel brands.
Role type
Senior Paid Media Manager (B2B)
Builds
Paid media campaigns across search, social, display, programmatic, and video channels
Domain
Travel & Tourism / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy, B2B lead generation, team management, budget management, ROI optimization, cross-functional collaboration, market research, performance reporting
Preferred skills
Programmatic advertising, Google Tag Manager, GA4, SA360, DV360
Technologies
Google Ads, META Ads Manager, LinkedIn Ads, Google Analytics, Excel, Google Tag Manager, Google Ads Editor, SA360, DV360
Responsibilities
Create tailored paid media plans for the ANZ market, oversee and optimize campaigns to meet KPIs, manage and mentor a Paid Media Specialist, allocate and manage paid media budgets, integrate paid media strategies with other digital marketing efforts, prepare detailed performance reports
Seniority
Senior, hands-on IC with team leadership