Senior Manager, Marketing
Core
Manages the marketing unit and develops/executes marketing strategy to position the company as a leader in financial services.
Role type
Senior Manager, Marketing
Builds
Marketing strategies, business plans, and communication plans for customer segments.
Domain
Financial Services / Insurance
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, team management, stakeholder engagement, brand governance, performance management, operational excellence
Preferred skills
Multinational experience, insurance industry experience
Technologies
N/A
Responsibilities
Develop and communicate executable marketing business plans aligned with BU strategies; oversee internal and external communication plans; manage staff performance and align contracts to business plans; engage with BUs to identify synergy opportunities; define performance parameters and measurement metrics.
Seniority
Senior Manager, hands-on leadership over managers