Marketing Scientist
Core
Senior individual contributor in advertising measurement, focusing on verification, attribution, incrementality, and marketing mix modeling to prove and improve media performance for OpenAI Ads.
Role type
Senior individual contributor marketing scientist (advertising measurement)
Builds
Scalable measurement programs, tools, agents, and workflows for sales and clients
Domain
Digital advertising, media performance, econometrics
Deliverable
production ML models | dashboards & analysis
Required skills
advertising measurement, experimentation, incrementality testing, attribution, marketing mix modeling (MMM), econometric approaches, SQL, Python, R, experiment design, power analysis, statistical quality standards, API/data integration, partner onboarding
Preferred skills
navigating sophisticated advertiser questions, translating complex statistical concepts, influencing across teams, privacy-forward measurement
Technologies
SQL, Python, R
Responsibilities
Partner with Sales, advertisers, and agencies to shape learning agendas and interpret results; Apply rigorous advertising measurement approaches across attribution, incrementality, and MMM; Develop scalable measurement programs and guidance; Collaborate with Product, Engineering, and Data Science to translate needs into capabilities; Work with measurement partners to support advertiser adoption; Communicate complex concepts clearly to technical and non-technical audiences
Seniority
Senior, hands-on IC
