Senior Executive - Performance Media
Core
Execute local paid online acquisition efforts and manage performance across digital channels to drive client growth and profitability.
Role type
Senior Performance Media Manager
Builds
Paid media campaigns and acquisition strategies for client accounts
Domain
Digital Marketing / Performance Media
Required skills
Performance marketing strategy, Online acquisition tools, Data analysis (KPIs), Campaign management, Client relationship management, Technical troubleshooting, Team leadership, Budget management
Preferred skills
Startup experience, High-growth company experience, Entrepreneurial mindset
Technologies
Facebook Ads, Twitter Ads, Instagram Ads, Google Ads (SEM), Google Display Network (GDN), Banner ads, Affiliate networks
Responsibilities
Execute paid online acquisition campaigns across social and search channels, Track and analyze campaign performance against KPIs (CPI, CPO, CPA, PPC), Manage day-to-day workflow and setup for projects and campaigns, Provide analysis on performance against forecasts and adjust strategies, Serve clients with strategy planning, budget allocation, and quarterly business reviews, Troubleshoot technical issues on campaigns, especially conversion-oriented ones, Train and mentor executives on platform implementations
Seniority
Senior, hands-on IC