Product Manager, B2C
Core
Own the end-to-end B2C product experience for a consumer learning platform used by millions, focusing on onboarding, activation, engagement, subscription, and long-term retention.
Role type
Senior B2C Product Manager (EdTech/AI)
Builds
Personalized learning experiences, AI coaching, adaptive journeys, and engagement loops.
Domain
EdTech, Consumer SaaS, AI/ML
Deliverable
product features
Required skills
B2C product management, product analytics (Amplitude, Mixpanel, GA4), A/B testing, consumer funnel optimization, subscription economics, AI/ML product development, user research, roadmap definition
Preferred skills
EdTech experience, growth product management, mobile app development, Python, LLMs, LangChain, RAG pipelines
Technologies
Amplitude, Mixpanel, GA4, Firebase, Optimizely, LaunchDarkly, LLMs, LangChain, RAG pipelines
Responsibilities
Own the end-to-end B2C product experience including onboarding, assessment, learning, practice, AI coaching, subscription, and long-term engagement; Design experiences that turn new users into activated learners; Build and optimize engagement loops and learning habits; Own and monitor key consumer product metrics including activation, DAU/WAU, engagement, retention, conversion, subscription revenue, churn, and LTV; Partner with Growth and Marketing teams to optimize acquisition-to-conversion funnels; Collaborate with AI/ML teams to develop personalized learning paths, recommendations, AI coaching, and adaptive learning experiences; Use quantitative and qualitative insights to identify user pain points and prioritize high-impact opportunities; Lead A/B testing and experimentation across critical product surfaces; Define and maintain a clear product roadmap based on user needs and commercial priorities; Act as the voice of the consumer by synthesizing user research and market trends into actionable product decisions.
Seniority
Senior, hands-on IC (via careerplan.io/jobs/914cb66c-49a0-46d8-9624-b631ca9993a1-product-manager-b2c-at-jobgether)
