Performance Marketing Lead (Google Ads)
Core
Founding owner of Google Ads paid acquisition channel (Search, PMax, YouTube) for an AI-native B2B SaaS product, managing strategy, budget, and end-to-end execution without an agency layer.
Role type
Senior Performance Marketing Lead (Google Ads)
Builds
Scalable paid acquisition channels and a documented playbook for Google Ads operations.
Domain
B2B SaaS / AI / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads strategy (Search, PMax, YouTube), keyword and audience structuring, conversion path optimization, attribution modeling (GA4, offline conversions), experimentation design, team leadership, AI tooling integration
Preferred skills
Scaling paid search from zero at Series A/B, AI/PLG product experience, landing page experimentation ownership
Technologies
Google Ads, GA4, Claude, AI automation tools
Responsibilities
Own Google Ads end-to-end including campaign structure and budget management; Run landing page and conversion path experiments; Set experimentation cadence and document learnings; Own measurement and attribution; Manage and mentor a Google Specialist; Partner on budget prioritization and channel strategy; Report on spend, CAC, and pipeline contribution
Seniority
Senior, hands-on IC with leadership responsibilities