Retention & Engagement Marketing Lead
Core
Develop strategies to deepen listener engagement, reduce churn, and reactivate inactive users for Spotify in India.
Role type
Senior IC retention and engagement marketing lead
Builds
Personalized listener journeys and retention strategies for Spotify's consumer base
Domain
Music streaming / Consumer marketing
Deliverable
product features
Required skills
Consumer behavior analysis, Segmentation strategy, Lifecycle marketing, Data-driven decision making, Experimentation design, Cross-functional collaboration
Preferred skills
Music and culture curiosity, Strategic planning, Hands-on execution
Technologies
Analytics tools, Experimentation platforms
Responsibilities
Lead consumer retention and engagement marketing strategy across the listener lifecycle, Identify key drivers of disengagement and churn, Build tailored retention strategies for different listener segments, Create personalized listener journeys, Partner with Data Science and Analytics teams, Define and track key performance indicators including retention and churn metrics
Seniority
Senior, hands-on IC
