Paid Search Specialist
Core
Execute and optimize Paid Search and Shopping campaigns to drive efficient client growth, reduce waste, and deliver measurable results using proprietary technology.
Role type
Mid-level IC Paid Search Specialist
Builds
High-quality account structures, performance reports, and optimized ad campaigns for client growth
Domain
Digital Marketing / Paid Search
Required skills
Paid Search/Shopping campaign management, Google Ads, Microsoft Ads, Merchant Center, SA360/Skai, GA/GA4, Advanced Excel/Sheets, A/B testing, Feed QA, Automation (Smart Bidding/Performance Max)
Preferred skills
Adalysis, Adthena, SpyFu, Additional Google certifications
Technologies
Google Ads, Microsoft Ads, Merchant Center, SA360, Skai, GA4, Excel, Sheets
Responsibilities
Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives; Prepare clear performance updates and inputs for QBRs; Operate platform tooling and apply automation responsibly; Monitor daily/weekly performance and build accurate recurring reports; Execute tagging and feed QA checklists; Partner with Analytics to validate reads and resolve anomalies.
Seniority
Mid-level, hands-on IC