Advertising Associate
Core
Execute performance-driven advertising campaigns across Meta, Google, and LinkedIn to drive attendee, partner, and media acquisition for Web Summit events.
Role type
Senior performance marketing associate (paid media)
Builds
Large-scale acquisition campaigns for global tech events
Domain
Tech events / B2B lead generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, LinkedIn Ads, B2B lead generation, funnel metrics (CTR, CPA, ROAS, LTV), data aggregation, dashboard creation, creative testing, bidding strategies
Preferred skills
TikTok advertising, tech sector experience, strategic thinking
Technologies
Meta, Google, LinkedIn, TikTok
Responsibilities
Run day-to-day campaign execution across Meta, LinkedIn, and Google; transform raw campaign data into actionable dashboards and analysis; partner with Growth, Analytics, and Creative teams to build integrated campaigns; pitch and test new ideas for creative, targeting, and bidding; explain campaign results through a customer lens
Seniority
Senior, hands-on IC
