Growth Marketing Manager
Core
Lead performance marketing channels (Search, Shopping, YouTube, TikTok, Meta) and build AI-driven automation systems to scale digital advertising for a sleep fitness hardware/software company.
Role type
Growth Marketing Manager (Performance Marketing & AI Automation)
Builds
Scaled digital ad campaigns and automated marketing workflows
Domain
Consumer Health / Sleep Technology / Performance Marketing
Deliverable
production ML models | product features
Required skills
Performance marketing (Google, YouTube, TikTok, Meta), AI tooling (Claude, ChatGPT, n8n, Cursor), Data analysis (SQL, Looker, Tableau), Attribution modeling, Creative strategy
Preferred skills
Direct-to-consumer brand experience, Geo-lift study design, International market awareness
Technologies
Google Ads, YouTube Ads, TikTok Ads, Meta Ads, n8n, Claude, ChatGPT, SQL, Looker, Tableau, Northbeam, Triple Whale
Responsibilities
Lead performance marketing channels across Search, Shopping, YouTube, and TikTok; Build new growth and automation systems using AI tools; Analyze campaign performance and KPIs to optimize efficiency; Prepare reports with synthesized insights; Recommend new copy, creative, and bidding strategies; Stay updated on industry trends and ad products
Seniority
Mid-Senior, hands-on IC
