Global Marketing Operations and Technology Specialist
Core
Administer and optimize marketing technology platforms, specifically HubSpot, while designing and deploying AI-powered workflows and agents to improve marketing operations efficiency.
Role type
Marketing Operations & Technology Specialist (Hybrid IT/Marketing)
Builds
Marketing automation workflows, AI agents, predictive lead scoring models, and cross-platform integrations (HubSpot-Salesforce).
Domain
Healthcare technology / Digital Marketing Operations
Deliverable
production ML models | product features
Required skills
HubSpot administration, Salesforce integration, AI workflow design, predictive lead scoring, data enrichment, custom-coded workflow actions, data governance, system process documentation
Preferred skills
Salesforce advanced configuration, AI application in marketing, predictive modeling expertise
Technologies
HubSpot, Salesforce, AI agents, chatbots
Responsibilities
Configure and maintain marketing systems for scalability; design and deploy AI-powered workflows and agents; manage HubSpot-Salesforce sync and data integrity; build predictive lead scoring models; monitor workflows and resolve errors; implement data enrichment and automation tactics; manage data imports and segmentation; ensure data security and GDPR compliance; train users on system best practices; evaluate future technology solutions.
Seniority
Individual Contributor, Mid-Senior level