Product Marketing Manager
Core
Own positioning, messaging, and GTM strategy for Evvy's vaginal microbiome test and AI-powered care platform across consumers, clinicians, and partners.
Role type
Product Marketing Manager
Builds
GTM strategy, audience-specific messaging frameworks, and channel assets for a women's health diagnostics and care platform
Domain
Women's health / Vaginal microbiome / AI-powered diagnostics
Deliverable
product features
Required skills
Product marketing, scientific translation, audience segmentation, GTM strategy, competitive analysis, cross-functional collaboration
Preferred skills
Consumer health or science-forward brand experience, clinical audience messaging
Technologies
None stated
Responsibilities
Develop core narratives and USPs for the product portfolio; Build messaging frameworks for consumers, HCPs, and B2B2C partners; Lead GTM strategy for new products; Track competitive landscape and consumer sentiment; Partner with growth and clinical teams on channel assets; Support clinical and B2B2C partnership materials
Seniority
Mid-Senior, hands-on IC