Digital Marketing Specialist
Core
Execute and optimize global websites, build personalization and conversational AI marketing capabilities, and own tracking/reporting to drive engagement and pipeline.
Role type
Digital Marketing Specialist (hands-on IC)
Builds
Global digital experiences, marketing automation workflows, and AI chat features
Domain
Corporate Travel Management / Digital Marketing
Required skills
Website optimization (CRO, UX, SEO), Marketing automation (Marketo, Dynamics), Analytics & tracking (GA4, GTM), Lead lifecycle management, MarTech platform integration, Data quality monitoring, QA processes
Preferred skills
Generative AI implementation, Emerging technology adoption, Process documentation, Cross-functional collaboration
Technologies
Marketo, Microsoft Dynamics CRM, Google Tag Manager, GA4, Oktopost, Wistia
Responsibilities
Execute and optimize global websites for UX, speed, and conversion; Build and evolve dynamic/generative AI chat experiences; Grow first-party data capture via chat and forms; Build and maintain MarTech workflows and integrations; Lead Google Tag Manager implementation and attribution reporting; Monitor data quality and ensure compliance with privacy regulations (GDPR, CCPA); Create process documentation and training materials.
Seniority
Mid-level, hands-on IC