Website CRO Manager
Core
Building and evolving the company's website optimization program through analytics, experimentation, personalization, and marketing technology to improve engagement, conversion, and pipeline contribution.
Role type
Website Conversion Rate Optimization (CRO) Manager
Builds
Optimized digital customer experiences and measurable conversion pipelines
Domain
B2B SaaS / Credit Intelligence
Required skills
A/B testing, personalization, Google Analytics 4, Google Tag Manager, marketing automation, lead capture operations, hypothesis development, data analysis, project management
Preferred skills
AI tooling, Salesforce Marketing Cloud Account Engagement
Technologies
VWO, Optimizely, Adobe Target, GA4, GTM, Salesforce
Responsibilities
Develop hypotheses and execute A/B tests and personalization campaigns; Own website analytics, dashboards, and reporting; Manage website forms and lead capture operations; Leverage AI to improve digital experience and marketing efficiency.
Seniority
Mid-Senior, hands-on IC