Senior Manager Brand Website Experience & Optimization - Premium, Midscale & Economy (PM&E) Brands - F/H/X
Core
Own the roadmap for global brand websites (brands.com) to optimize the full-funnel guest experience from discovery to booking, driving conversion and consistency across Premium, Midscale, and Economy segments.
Role type
Senior Manager, Digital Experience & Optimization
Builds
Global brand websites (brands.com), personalization roadmaps, A/B testing frameworks, and performance measurement systems.
Domain
Hospitality / Digital E-commerce
Deliverable
product features
Required skills
Digital marketing strategy, e-commerce performance optimization, A/B testing, analytics (GA4, Contentsquare), CMS management, project management, stakeholder management, generative AI knowledge.
Preferred skills
Experience with SEO/GEO, e-merchandising, cross-functional leadership.
Technologies
Google Analytics, Contentsquare, Adobe Experience Manager, WordPress, CMS tools.
Responsibilities
Define and prioritize website revamp roadmaps for global brands; optimize customer journeys and onsite personalization; run A/B tests to improve conversion; monitor e-commerce KPIs and funnel health; produce performance reports for stakeholders; build website experience guidelines and playbooks; manage third-party agency relationships.
Seniority
Senior, hands-on IC with strategic oversight