Manager, Growth Marketing
Core
Build, execute, measure, and optimize multi-channel demand generation campaigns to attract and convert qualified leads for a Fintech accounting software company.
Role type
Manager, Growth Marketing
Builds
Multi-channel demand generation campaigns, lead-nurturing flows, and customer lifecycle marketing programs.
Domain
Fintech / Accounting Software / B2B SaaS
Required skills
B2B demand generation, multi-channel campaign management, lead nurturing, segmentation, marketing automation, data analysis, ROI tracking, stakeholder management, project management
Preferred skills
Experience in the accounting industry, experience in software/SaaS
Technologies
Marketing automation tools
Responsibilities
Design campaigns for acquisition and expansion, collaborate with sales on target accounts and lead qualification, monitor campaign performance metrics and iterate to improve conversion rates, identify new opportunities for pipeline acceleration.
Seniority
Manager