Brand Manager - Smith's
Core
Drive growth for the Smith's portfolio by translating consumer and commercial insights into integrated strategies and execution plans.
Role type
Senior Brand Manager (FMCG)
Builds
Integrated brand, innovation, media, shopper, and customer activation plans for the Smith's portfolio
Domain
Fast-Moving Consumer Goods (FMCG) / Retail
Deliverable
product features
Required skills
Portfolio strategy, Integrated Commercial Planning (ICP), Revenue Growth Management (RGM), Consumer-led innovation, Total Connections Planning (TCP), Performance diagnostics, Cross-functional team mobilization
Preferred skills
None stated
Technologies
Scan data, Household panel data, Ex-factory data, Brand health data, Media data
Responsibilities
Own strategy and performance of assigned portfolio areas; Lead Integrated Commercial Planning (ICP) and Annual Operating Plan (AOP) development; Shape portfolio architecture and Revenue Growth Management (RGM) choices; Partner with cross-functional teams to deliver consumer-led innovation; Deliver integrated Total Connections Planning (TCP); Own performance and investment discipline; Mobilise the cross-functional team
Seniority
Senior, hands-on IC