Digital Marketing Coordinator
Core
Manage and optimize paid digital advertising campaigns to drive online sales growth and improve return on advertising spend (ROAS) for an outdoor retail brand.
Role type
Performance Marketing Specialist (Paid Media)
Builds
Paid Search, Paid Social, Display, and Programmatic campaigns
Domain
Retail / eCommerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search, Paid Social, Display, Programmatic advertising, Google Ads, Meta Ads, Google Analytics, BigQuery, Looker Studio, ROAS analysis, campaign tracking, budget management, A/B testing
Preferred skills
Retail or eCommerce experience, process documentation, knowledge sharing
Technologies
Google Ads, Meta Ads, Google Analytics, BigQuery, Looker Studio
Responsibilities
Setup, manage, and optimize paid media campaigns; monitor daily budgets and performance; analyze channel trends and flag anomalies; prepare performance reports; coordinate creative assets and landing pages; document campaign learnings.
Seniority
Mid-level, hands-on IC