Creative Director
Core
Define and execute the creative vision for Confido, an AI infrastructure platform for CPG brands, turning complex operational data into compelling brand stories and visual systems.
Role type
Principal-level Creative Director (first hire)
Builds
A unified brand identity, visual systems, and experiential touchpoints for a B2B SaaS platform serving 250+ CPG brands.
Domain
B2B SaaS / CPG Industry / Brand Strategy
Required skills
Brand strategy, visual storytelling, Figma mastery, project management, vendor management, cross-functional collaboration, concept-to-production execution, portfolio development.
Preferred skills
B2B software or fintech brand experience, CPG industry knowledge, motion design, no-code web development, AI tool integration.
Responsibilities
Partner with founders to define brand voice and values; evolve brand guidelines into a living system; translate customer outcomes into memorable campaigns; manage all creative surfaces including web, ads, and product moments; direct events and experiential activations; build and lead a bench of creative specialists.
Seniority
Principal, hands-on IC with leadership responsibilities