Brand & Product Marketing
Core
Building the brand, messaging, and visual identity for a B2B industrial AI startup from scratch.
Role type
Senior Brand & Product Marketing Lead
Builds
Brand assets, messaging frameworks, visual identity systems, and product launch narratives for an industrial AI sales enablement platform.
Domain
Industrial AI / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, visual design system ownership, B2B messaging, content creation, stakeholder alignment, self-direction
Preferred skills
Experience in high-growth startups or agencies, portfolio demonstrating end-to-end brand projects, affinity for technical/industrial B2B
Technologies
None explicitly listed
Responsibilities
Define company positioning and messaging foundation, own visual identity and design system, manage LinkedIn presence and industry events, translate product capabilities into buyer language for launches
Seniority
Senior, hands-on IC